Adweek – March 2026 – Adweek (1)

Kennedy’s “We Choose to Go to the Moon” speech. Creativity still comes first but always with an eye to what AI can make possible, such as when he negotiated a first-of-its-kind Commercial AI Voiceover Addendum with SAG-Aftra to recreate Jeep’s brand voice after the actor faced a medical emergency, keeping them paid and the campaign on schedule. He also led the development of Highdive’s Deep-Learning Infrastructure for Generative Image Training (DIGIT), its proprietary engine that builds custom AI models tailored to each client. Jamie Domenici Chief Marketing Officer, Klaviyo Knowing that AI is a lot more than a digital taskmaster, Jamie Domenici wants CRM users to see it as a personalized solution finder along the conversion process.

At Klaviyo’s annual conference in September, she introduced the group’s new Marketing Agent and Customer Agent, which build campaigns and handle customer service, respectively. People took a quick liking to Customer Agent especially: In five months, it resolved 62% of support tickets autonomously and cut resolution times by 35%. Domenici is also the face of the Klaviyo AI Shopping Index, which helps marketers understand how consumers are using AI. Dean Broadhead Founder & CEO, broadhead The proprietary AI platforms built by Dean Broadhead have reshaped his namesake agency’s internal and external operations.

Today, more than 80% of employees use his signature GPT, Butter, to hash out scope, briefs, media planning, and more, with adoption more than doubling in the second half of 2025. Last year, he added four new programs focused on marketing mix, consumer insights, visibility, and sports marketing that have netted broadhead 25 new clients and 30% growth year-over-year. His forward thinking earned broadhead a spot on Inc.’s 2025 Best in Business list as the Best AI Implementation winner—the sole agency to be included.

©2026. All rights reserved. ADWEEK® is a registered trademark owned by Adweek, LLC and used under license. Adfreak®, Adweek Brandshare®, AgencySpy®, Brandweek®, Brand Genius®, Brand Save®, Hot List®, Mediaweek®, Social Times®, TVNewser® and TVSpy® are registered trademarks owned by Adweek, LLC and used under license. March 2026 Vol. LXVII No. 02 An elite credit card can literally open doors, such as to the Capital One Landing at LaGuardia.

But the compe- tition for new customers has forced companies to think bigger—orchestrating true once-in-a-lifetime experienc- es—while making the usual perks increasingly difficult to redeem. Rather than fueling growth, are financial giants in a race to the bottom? BY ROBERT KLARA P. 12 STATUS CONSCIOUS 03 March 2026 Cover by DAVE CUTLER A D W E E K Meet the leaders driving our industry’s adoption of AI tools, from the data and engineering talent coding algorithms to the creative and strategic professionals finding innovative ways to elevate their craft.

BY MEREDITH BEGLEY & TILDE HERRERA P. 18 TECH TITANS Our inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating environments where talent can learn, thrive, and make an impact. BY BRANDON HARDIN P. 30 BUILDING IN MID-FLIGHT Teams may not be losing headcount, but they’re gaining expectations.

P.08 COMING UP NEXT WANT TO HELP SHAPE ADWEEK’S AWARDS? ADWEEK is inviting you or a colleague to be part of one of our various awards juries. Industry leaders and experts across mar- keting, media, creative, and tech are eligible. Serving as a juror is an opportunity to help recognize excellence in advertising, shape industry standards, and spotlight the most impactful work and talent of the year. Candidates should bring deep subject matter expertise, a strong point of view, and a commitment to fair, thoughtful eval- uation.

Past industry awards judging experi- ence is preferred. Submissions are reviewed on a rolling basis. For questions, contact pj.bernacki@ adweek.com. FOR THIS AND MORE, HEAD TO ADWEEK.COM. The trends shaping how we work, collaborate, and lead with AI. P.10 WHAT’S TO COME VOICE The workflows have evolved to keep pace, but the paperwork hasn’t. P.06 DEBATING HOW TO VALUE AI INSIGHT Brand whisperer Marisa Thalberg’s vision for the retailer.

P.40 JCPenney Resurgent PERSPECTIVE The Shift in AI Work, by the Numbers INSIGHT Tyler Turnbull of McCann spends every winter Saturday skiing. P.42 THE CEO ON THE SLOPES OFF THE CLOCK LESSONS LEARNED Firms are touting their AI while throwing shade at competitors.

This is a short excerpt from the opening of “” by Unknown, quoted for review and introduction purposes. All rights belong to the copyright holders.

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