Integrated Storytelling By Design – Klaus Sommer Paulsen

This thoroughly revised second edition equips readers with cutting-edge skills to create powerful concepts for interactive, digital, hybrid, and multi-platform narratives and experiences. Readers will gain a comprehensive toolkit to design audience-centric, modular story experiences that transcend current technologies. The book merges theory with practice, offering new models for experience design and strategies to balance narratives, design, and innovation. Updated with new case studies and practical exercises, it explores the evolution of story- telling and themed experiences, empowering creators to shape the future of immersive narratives. This book is ideal for creative professionals, students, and educators in storytelling, experience design, marketing, and themed attractions.

It is tailored for those seeking to innovate in branded experiences, cultural heritage, game design, and virtual worlds. Whether you are a seasoned creator or a newcomer, this book provides essential insights to elevate your craft. The book is supported by a companion website, IntegratedStorytelling ByDesign.com, offering additional cases, literature, and resources. Readers can access exclusive support materials, including exercises and updates, to further enhance their learning experience.

Klaus Sommer Paulsen is an award-winning concept developer, designer, storyteller, and creative strategist and director. His expertise in the convergence of storytelling, digital innovation, and experience design spans decades. Merging creative strategy with themed and branded experi- ence disciplines, he applies original design models worldwide. A seasoned speaker and lecturer who designs training programmes, he was the con- tributing editor of Storytelling Beyond the Screen.

He introduced a globally utilised framework in the first edition of Integrated Storytelling by Design. Integrated Storytelling by Design Integrated Storytelling by Design Concepts, Principles and Methods for New Narrative Dimensions Second Edition Klaus Sommer Paulsen Designed cover image: Shawn J.H. Lee/Klaus Paulsen Second edition published 2026 by Routledge 605 Third Avenue, New York, NY 10158 and by Routledge 4 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2026 Klaus Sommer Paulsen The right of Klaus Sommer Paulsen to be identified as author of this work has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved.

This is a short excerpt from the opening of “” by Unknown, quoted for review and introduction purposes. All rights belong to the copyright holders.

Book Information

• Unique ID: 3c5225a3b14eaf49
• File Extension: .pdf
• File Size: 161,575,388 bytes (154.09 MB)
• Title: –
• Author: Unknown
• ISBN: 9781041039884, 9781041039860, 9781003626251
• Pages: 354
• Language: English (en)

Reading & Word Statistics

• Estimated Reading Time: 475.31 minutes
• Total Words: 95,061
• Total Characters: 624,976
• Average Words per Page: 268.53
• Average Characters per Page: 1765.47

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