Introduction To Business Management Oxford University 11e – Erasmus

Managers communicate their organisations’ visions, missions, goals, strategies, plans, problems and expectations to employees. They also listen to employees’ problems and aspirations. The ability to communicate effectively is an important element of leading. The following section describes a simple communication model. The discussion of communication appears here as another element of the leading function because effective communication is an essential part of effective leadership. Communication Communication is an essential element of leading. Effective leadership depends on constant communication between leaders and their employees. It is important in building and sustaining relationships in an organisation.

Good communication is conducive to good relations between managers and individual employees, groups, teams and, ultimately, the organisation and its environment. Managers devote a considerable proportion of their time to communicating with the organisation’s stakeholders, both inside and outside the organisation. Furthermore, the management process is dependent on effective communication. Theoretically, communication is the transfer of information or messages from one person to another. Figure 9.4 illustrates a simple communication model, which provides a basis for understanding the key elements of interpersonal communication.

The sender is the source of a message. To communicate effectively, the sender should know exactly what the message is that he or she wishes to transmit. The sender should take care with his or her choice of words and their meaning and should encourage two-way communication by showing insight into the receiver’s perceptions.

• The message may convey ideas, opinions, plans, orders or explanations. In the interests of effective communication, the message should be simple and clear. The communications channel is the way the message reaches the receiver. It may assume any form that the recipient’s senses can perceive it, if it is comprehensible. For example, the recipient can hear spoken language, see, or feel gestures and read the written word.

The receiver of the message should absorb the message and show that he or she has received and understood the message (listening skills are important here). For communication to be effective, the recipient should receive the message unimpeded, meaning that the recipient should understand the message in accordance with the sender’s intentions.

Because effective communication is so important in leadership, managers should remove all hindrances that may affect the clarity of their messages, such as obscurity, language differences, erroneous perceptions, doubts about the source or sender and ambiguities. Managers should promote effective communication by encouraging feedback and by using face-to-face communication wherever possible. Managers can enhance their communication by using simple language.

They should contemplate any symbolic content in their communication before sending the message. Figure 9.4: A basic communication model Listening Listening is a crucial component of effective communication.

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