JC Leyendecker American Imagist – Laurence S Cutler (1)

Franklin 1900,000 An Ilustrated W 1728 by ty Be: en. Peanklin An Illustr: ace os WhO Lbs W. Wilson—Human Being. BySAMUELG.BLYTHE, _ December 28, 1912 March 22, 1913 ay 24,1913 So netrated We ¥ 1728 fy Ben}. Peanklin > PENROD-5y BOOTH TARKINGTON The Extra Man and The Milkfed Lion—By Charles E.Van Loan ae N ING POST June 21, 1913 July 5, 1913 July 19, 1913 An eerie ated hf THE SPITTER-2, James Hopper Illustrated Weekly Fousise ACD 1728 by Benj.

Franklin cts. THE COPY pei ees Seven Aes and Mine—By Irvin S.Cobb An Ilustr: Peay dad We Founded A°D!1728 dy Benj. Franklin September 20, 1913 November 1, 1913 OPPOSITE: New Year’s Baby 1913. 1912. Oil on canvas, 28’/2 x 21’/.”. Signed center right November 15, 1913 BEES G po | | y \ in eae G POST Our National Extravagance—By Sena ° November 29, 1913 December 20, 1913 January 3,1914 = An Illustrate Founded A° D’ eas Franklin ae ie ee on : St The Little Genera ae Roberts Rinehart The First Weareee Jennings Bryan tg et oh G OST Beginning THE FAKERS-By Samuel G.

Blythe Nea n, 1914 April 25,1914 May 30, 1914 An Illustrated Weekly ded 8 by Benj. Franklin TheMutineer of the Magy ld coxcond tase lustrated eos by Benj, Frankl DAUGHTERS OF SHILOH—By Rupert HUGHES June 13,1914 July 4,1914 September 19, 1914 OPPOSITE: New Year’s Baby 1914 (Baby on a Boat). 1914. Oil on canvas, 20 x 14″. Signed lower right trated Week S728 fy Bon} Fri Klin = ee THE COPY < ) WAR AND BUS ESS—By Will Payne Illustrated Weekly 3d ASD? 2728 by Benj.

Franklin The New Militants—By Corra Harris October 3, 1914 October 24,1914 November 21, 1914 ‘THE SATURDA re An Hlustrated We 2D! 1728 by William Allen White—Charles E. Van Loan—Irvin S. Cobb Mary Raymond Shipman Andrews—Holman Day—Corra Harris Irvin S$. Cobb—Frederick Irving Anderson—Samuel G. ae wy ee Serpe. calvin Oe Be Yetce— Barr. Leon cE BST ate rh November 28, 1914 December 19, 1914 |_ wes pet January 2, 1915 An Illustrated Weekly Founded AD 2728 éy Benj.

Franklin ATalk With the Hing of the Belgians By MARY ROBERTS RINEHART aa NG AEN! In This Number Gee BANZAI! By Samuel G. Blythe H.R. By Edwin Lefévre—PERFECTLY NEUTER, By Montague Glass Foe atrated befoleg 4 «728 |. Fei In This Number: Former Governor George H.

Hodges Peter B.

One of the most prolific and sought-after artists of the Golden Age of American illustration, Joseph Christian Leyendecker captivated the public with his striking, fashionable depictions of handsome men and glamorous women. With his instantly identifiable style—“The Leyendecker Look”—he helped shape the face of a nation, created dozens of enduring icons, and virtually invented the concept of branding in advertising. Yet until now, little has been known about the man behind the art.

This first book about the artist in more than thirty years reveals the truth and spirit of this elusive man. J.C. Leyendecker captured lifestyles with superior technical skills, with an imaginative use of subject, and with an originality that many have sought to imitate. Dubbed the “Master of the Magazine Cover” by Norman Rockwell—who modeled both his technique and his career on his mentor—Leyendecker created illustrations that graced the covers of all the leading magazines, including Collier’s, The Century, and Scribner’s.

His 322 covers for The Saturday Evening Post—more than any other artist—were so significant that they changed the way the nation looked at the world, introducing the concept of the New Year’s Baby, Mother’s Day flowers, and the pairing of football with Thanksgiving, among other seminal ideas. His work in advertising was equally influential, as he created sustained campaigns for products that ranged from high-fashion menswear to Ivory Soap and Kellogg’s Corn Flakes. But he is perhaps best known for his portrayal of the Arrow Collar Man, the first male sex symbol and the first advertising star of either gender.

These images of a sophisticated, elegant gentleman resonated with millions of viewers and sold to an eager society the idea of a glamorous lifestyle that helped mold the Roaring Twenties. Little did the public know that the Arrow Collar Man was in fact Leyendecker’s longtime lover, Charles Beach. Leyendecker lived for most of his life with Beach and modeled many of the other stylish men in his artwork on him as well. In the attempt to hide his homosexuality from public scrutiny, Leyendecker kept many of the details of his private life to himself; nevertheless he has gathered a strong following in the gay-interest community.

More than 600 original paintings, photographs, advertisements, and magazine covers, including all 322 for the Saturday Evening Post, testify to the brilliance and importance of this powerful, iconic image maker.

This is a short excerpt from the opening of “” by Unknown, quoted for review and introduction purposes. All rights belong to the copyright holders.

Book Information

• Unique ID: 11e32bd95829ab6f
• File Extension: .pdf
• File Size: 35,825,519 bytes (34.166 MB)
• Title: –
• Author: Unknown
• ISBN: 9780810995215
• Pages: 265
• Language: English (en)

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• Estimated Reading Time: 223.34 minutes
• Total Words: 44,668
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• Average Words per Page: 168.56
• Average Characters per Page: 1079.17

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