Breaking Through Communicating To Open Minds Move Hearts And Change The World – Sally Susman

Our Pfizer values are courage, excellence, equity, and joy. Any of these can stir us to action. This framework makes my job easier and more efficient. Using a scaffolding allows us to hit the ground running in terms of the actual work to be done. I may not know what tomorrow’s controversy will be, but I do know how I’ll evaluate it for my company.

Here I’m aligned with the decorated war general and US president Dwight D. Eisenhower who said, “Plans are worthless, but planning is everything.” I encourage you to find a framework that best suits you (or feel free to use ours) or claim whatever structure allows you to always feel ready to face anything that comes your way.

When Crisis Comes: A Checklist When a crisis hits, and it’s a safe bet that it will, a wrong response can trash in a moment the strong public image built and cultivated over years, hence, the phrase that reputation is earned in drops and lost in buckets. These reputation spills seem guaranteed to keep flowing. In February of 2022, Spotify’s chief executive Daniel Ek had to apologize to employees for the way mega-podcaster Joe Rogan used racial slurs. Ek wrote in a letter to employees, “There are no words I can say to adequately convey how deeply sorry I am for the way ‘The Joe Rogan Experience’ controversy continues to impact you.

Not only are some of Joe Rogan’s comments incredibly hurtful, but I also want to make clear that they do not represent the values of this company.” I admire the way Ek moved quickly to clarify his views with his most important constituency—Spotify’s employees. One month later, the behemoth Disney Corporation was in a public relations crossfire when the company had originally declined to take a stand on proposed legislation in Florida that restricted classroom discussion of gender identity and sexual orientation. When Disney employees revolted over the company’s silence, the CEO responded with an about-face and opposed the bill.

Sally Susman knows a great deal about the importance of clear communication to living an authentic life. Her deeply touching and often humorous stories will stay with you and help you navigate and advance in your own professional life.” —INDRA NOOYI, former CEO and Chairperson, PepsiCo; New York Times bestselling author, My Life in Full “Breaking Through is a beautifully written, essential work on the importance of communication, full of humor and heart. This book will make you think deeply about expression and how we convey our thoughts, intentions, and needs.

Sally Susman delivers a commanding master class and a must-read.” —MIKA BRZEZINSKI, cohost of MSNBC’s Morning Joe, founder, Know Your Value “If you want to improve at communication, look no further than those who do it for a living. Sally Susman has devoted her career to bringing clarity to complexity, change, and crisis, and in this book she shares memorable stories and practical insights to help you get heard.” —ADAM GRANT, #1 New York Times bestselling author, Think Again; host, TED podcast ReThinking “A brave trailblazer in her field, Sally Susman has helped hundreds of careers flourish—and this book will ensure the success of hundreds of thousands more.”

—RESHMA SAUJANI, founder, Girls Who Code and Marshall Plan for Moms “People like Sally Susman have always known that communication isn’t a soft skill—it’s the bedrock of business and an absolute requirement for success. Putting her principles to work will help you clarify and reach your goals and be a better leader.” —ARIANNA HUFFINGTON, founder and CEO, Thrive Global Breaking Through is the world’s best handbook for how to build and maintain trust at work—and why it’s essential for any communications you do. No one could write this book but Sally Susman.

Her lessons on how to hear and be heard, how to build and refine your voice, and how to make tough decisions and own them are just as applicable if you’re starting your first job or stepping into a new, massive one.” —DANIEL ROTH, Editor in Chief and Vice President, LinkedIn 1kitap1.com/en 1kitap1.com/en HBR Press Quantity Sales Discounts Harvard Business Review Press titles are available at significant quantity discounts when purchased in bulk for client gifts, sales promotions, and premiums. Special editions, including books with corporate logos, customized covers, and letters from the company or CEO printed in the front matter, as well as excerpts of existing books, can also be created in large quantities for special needs.

For details and discount information for both print and ebook formats, contact [email protected], tel. 800-988-0886, or www.hbr.org/bulksales. Copyright 2023 Sally Susman All rights reserved No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher.

Requests for permission should be directed to [email protected], or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

This is a short excerpt from the opening of “” by Unknown, quoted for review and introduction purposes. All rights belong to the copyright holders.

Book Information

• Unique ID: 58ef607a990d4b6a
• File Extension: .pdf
• File Size: 1,653,446 bytes (1.577 MB)
• Title: –
• Author: Unknown
• ISBN: 9781647823955, 9781647823962
• Pages: 206
• Language: English (en)

Reading & Word Statistics

• Estimated Reading Time: 340.88 minutes
• Total Words: 68,177
• Total Characters: 407,189
• Average Words per Page: 330.96
• Average Characters per Page: 1976.65

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