Color Design Workbook – Adams Morioka

Panels and continuous table-height surfaces flow through the gallery, unify- ing the diverse elements and their display conditions. The subtle tones of the exhibi- tion’s design reinforces the concept of “re-seeing” be- yond the blatant or obvious content of an image. Durfee Regn Sandhaus Color Design Workbook The dominant color used is a rich dark red/maroon, chosen because it is earthy, bold, and vibrant. It reso- nates with the event’s focus on culture, ethnology, and society.

The boldness of the maroon grabs attention without being overwhelm- ing, especially as it is bal- anced by black bars and the photos themselves. Design Firm: Hello Design “Culture Shock Week” Website Interface Design Client: The National Geographic Channel Color Systems The National Geographic Channel sought to promote its special week- long programming event called “Cul- ture Shock Week” to drive television tune-in and attract new viewers to the channel. To help promote the on-air programming, an online photography contest was developed.

Users submitted their own photos from around the world, revealing both foreign cultures and diversity within the United States. “Culture Shock Week” unveiled ta- boos throughout the world by looking at forbidden rites and rituals in many cultures. An online identity and visu- al system was created to present this unique programming in a compelling user experience. The website featured an easy-to-use interface that was templated for reuse with the “Culture Shock Week” photo gallery and future promotional sites for the client.

The site is bold and visu- ally stimulating, with rich beautiful National Geo- graphic photography that underscores the fascinating cultures, peoples, and rituals everywhere. A simple, scrollable inter- face allows users to browse additional information and images in a visual way, The navigational system for the photo gallery appears as a series of vertical bars be- low the photo box.

Thumb- nail views that enlarge when selected allow users to browse as well as look at an image up close. This design encourages interaction with gallery content.

© 2008, 2017 Quarto Publishing Group USA Inc. Revised edition published in 2017 This edition published in 2017 by Rockport Publishers, an imprint of The Quarto Group, 100 Cummings Center, Suite 265-D, Beverly, MA 01915, USA. T (978) 282-9590 F (978) 283-2742 QuartoKnows.com All rights reserved. No part of this book may be reproduced in any form without written permission of the copyright owners.

All images in this book have been reproduced with the knowledge and prior consent of the artists concerned, and no responsibility is accepted by producer, publisher, or printer for any infringement of copyright or otherwise, arising from the contents of this publica- tion. Every effort has been made to ensure that credits accurately comply with information supplied. We apologize for any inaccura- cies that may have occurred and will resolve inaccurate or miss- ing information in a subsequent reprinting of the book. Rockport Publishers titles are also available at discount for retail, wholesale, promotional, and bulk purchase.

For details, contact the Special Sales Manager by email at [email protected] or by mail at The Quarto Group, Attn: Special Sales Manager, 401 Second Avenue North, Suite 310, Minneapolis, MN 55401, USA. Originally found under the following Library of Congress Cataloging-in-Publication Data Adams, Sean. Color design workbook : a real-world guide to using color in graphic design / by Sean Adams, with Terry Stone designed by Sean Adams ; p. cm. ISBN 1-59253-192-X (hardcover) 1.Graphic Arts—Technique.

2. Commercial art—Themes, motives. 3. Color in advertising. 4. Color in design. 5. Color—Psychological aspects. I. Adams, Sean. II. Title. NC1000.S76 2006 741.6—dc22 2005014277 ISBN-13: 978-1-63159-292-8 Digital edition: 978-1-63159-410-6 Softcover edition: 978-1-63159-292-8 10 9 8 7 6 5 4 3 2 1 The color swatches contained in this book are as accurate as possible. However, due to the nature of the four-color printing proccess, slight variations can occur due to ink balancing on press.

Every effort has been made to minimize these variations. WITH TERRY LEE STONE NEW, REVISED EDITION Contents Introduction 6 Chapter 1 What is Color?

This is a short excerpt from the opening of “” by Unknown, quoted for review and introduction purposes. All rights belong to the copyright holders.

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