Empowering Marketing And Sales With HubSpot – Resa Gooding

You can find the channel that brings the most value to your brand and run a live stream on it. From Facebook Live to LinkedIn live or Tweet chat, you have various options to engage with your clients in the place they are mostly present. Setting up a shop or Showcase page for your products: Social media platforms give you another place to sell your products or services.

You can enable Facebook’s Shop section, Instagram’s shopping feature, or a Showcase page on your LinkedIn company profile. This feature will allow your followers to click on a picture you’ve shared of a product. By clicking on the bag icon, they’ll get more information about the product, such as its price, material, and size availability. With this feature, your visitors can easily checkout through the platform and buy the product directly from you. Although this feature is more commonly utilized by B2C companies, B2B companies can also use it as an opportunity to generate leads for demos and free trials.

Paid social ads: All the tactics described previously are based on organic traffic. However, the algorithm on each social media platform is improving all the time, making paid ads more important than ever. If you wish to reach your audience more effectively today on social media, you will need to invest in paid ads. Paid ads don’t just randomly flood users with irrelevant promotional content. They allow for personalization. They can track your target audience’s habits, including the sites they visit and the google searches they make, thus giving them more targeted and relevant content that they would be interested in viewing, which means they will be more likely to click on it.

Each social platform has unique demographic criteria that allow you to create targeted ads, including job title, industry, gender, age, interest, and more. By knowing the differences between the platforms, you can leverage the right ads and targeting options to ensure you’re publishing to the right audience. Ensuring you get the most bang for your buck requires having some expertise in different areas, such as A/B testing, ongoing analysis, and budget adjustments.

This will be discussed in a later chapter.

Empowering Marketing and Sales with HubSpot Copyright © 2022 Packt Publishing All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing or its dealers and distributors, will be held liable for any damages caused or alleged to have been caused directly or indirectly by this book. Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals.

However, Packt Publishing cannot guarantee the accuracy of this information. Associate Group Product Manager: Alok Dhuri Senior Editor: Rohit Singh Content Development Editor: Kinnari Chohan Technical Editor: Maran Fernandes Copy Editor: Safis Editing Project Coordinator: Manisha Singh Proofreader: Safis Editing Indexer: Hemangini Bari Production Designer: Shyam Sundar Korumilli Marketing Coordinator: Rayyan Khan First published: June 2022 Production reference: 1230622 Published by Packt Publishing Ltd. Livery Place 35 Livery Street Birmingham B3 2PB, UK. ISBN 978-1-83898-714-5 www.packt.com To my mother, Reva Gooding, for the selflessness and sacrifices made in order to build the foundation upon which I stand today.

To my father, Oscar Gooding, for teaching me how to embrace life’s challenges and see the best in everyone always. To my life partner, Yossi Efraim, for his unwavering support and constant love throughout this journey and to our four amazing kids – Itamar, Gilad, Ofry and Eytan – who continue to be my source of inspiration each and every day. – Resa Gooding Contributors About the author Resa Gooding is a HubSpot Certified Trainer and an expert in multiple digital marketing disciplines, including marketing automation and closed-loop reporting.

Resa is the co-founder and ex-CMO of Cacao Media, a HubSpot-certified Diamond Partner Agency that was acquired by ScaleOps in 2022.

This is a short excerpt from the opening of “” by Unknown, quoted for review and introduction purposes. All rights belong to the copyright holders.

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