Life At The Speed Of Play – Mark Pincus

A great recent example has been Perplexity taking market share from Google. That outcome seemed impossible for the previous 25 years. I can’t keep up with the number of start-ups hitting $50 million annual recurring revenue in every vertical sector, from legal to accounting to construction. Mature Markets Require Finding a New Vein The opposite is true in mature markets, where you’re trying to find a vein.

People are already committed to services in every established category, so you need a huge amount of New just to get them to consider and try something. You have to pursue truly novel ideas. You need to get to what Bing Gordon calls OMFG moments. The back-of-the-box selling points need to be more extreme because the space is crowded.

In a red ocean, a lot of people are going after the same users, who are no longer in an easy discovery mode. A corollary to this is that mature markets usually lack innovation because they’re dominated by incumbents that don’t need to try risky new ideas. These are markets that the industry assumes are over but that sometimes haven’t even started to see their real growth curve yet.

Two examples of cases like that, where people thought the market was saturated but in fact growth had barely begun, are search before Google and games before Zynga. In both cases, the new entrant innovated on the core value of the mature market to unlock massive new growth. Before Google, search was a multibillion-dollar mature industry with low growth.

Google made search so fast and relevant that our use cases expanded. GPT is now reinventing search and again expanding the use cases and market. Zynga made games accessible, fast, and productive, so much so that busy adults could justify playing them. I can’t overstate the power of these kinds of innovations in mature markets. The users and business are already established, and you might turn billions into trillions.

Today, we all sense that AI will turn search and every major consumer and enterprise category into growth markets again. We’ve seen Chat GPT reignite consumer interest in searching and even prompting. And we’ve seen Perplexity get billions in venture funding to compete with Google, when only a few years ago, no VC would have touched a new search entrant. Don’t Bet on Wildcat Drilling Whether you’re analyzing investments or formulating your own product strategy, Proven Better New can derisk your approach.

Rather than pursue wildcat drilling, or the equivalent of oil companies randomly picking new holes to drill, companies that systematically apply Proven Better New offer far better risk-adjusted returns.

This ebook contains the following accessibility features which, if supported by your device, can be accessed via your ereader/accessibility settings: Change of font size and line height Change of background and font colours Change of font Change justification Text to speech Page numbers taken from the following print edition: ISBN 9780063352575 OceanofPDF.com Disclaimer This is a work of nonfiction. The events and experiences detailed herein are all true and have been faithfully rendered as remembered by the author, to the best of his ability, or as they were told to the author by people who were present.

OceanofPDF.com Dedication For my family—Hilary, Georgia, Carmen, Wyatt, Enzo, and Lucia —who have inspired me to live my life at the speed of play OceanofPDF.com Epigraph You’re living your life in a cage with golden bars. The door is open, but you don’t even know it. —My interpretation of a line in the screenplay Barfly by Charles Bukowski OceanofPDF.com Contents Cover Title Page Note to Readers Disclaimer Dedication Epigraph Foreword: Idea Generators by Reid Hoffman Introduction: Internet Treasures 1: Book of Life 2: Instincts Versus Ideas 3: The MVP Trap 4: Proven Better New 5: Roadmapping Is Your OS 6: Bold Beats 7: Fuck Scale 8: Landing on New Planets Conclusion: How Ambitious Are You?

Acknowledgments Appendix I: Blog Post: Revolution of the Ants Appendix II: Case 2: Use GPT to Build Your Own Hit—Can We Beat Threads? Glossary of Terms About the Author Praise Copyright About the Publisher OceanofPDF.com Foreword Idea Generators Reid Hoffman Mark and I met in 2000, when the Web 1.0 boom was quickly spiraling into an internet winter. I was an executive at PayPal and Mark had just taken Support.com public, but the internet’s future seemed anything but certain. As failed start-ups consigned their Aeron chairs to online liquidators (yeah, it was a little ironic), we bonded over our belief that this was just a temporary collapse—not the finished state of the internet at all, but rather just a pause before its evolution into something far more dynamic and essential to human interaction: Web 2.0.

The theory of the game we shared? The future of the web would not be driven by static pages, hierarchical directories, and newspaper articles linked to encyclopedias. Instead, it would revolve around human connection, in ways that would spill over into, then merge with, real life itself. After some false starts and technical constraints, the web would finally evolve into a much more explicitly social medium, oriented around new networks and platforms that prioritized human connection and affiliation.

Along with our shared view that the web was not only not dead, but actually on the verge of massive growth and transformation, Mark most amazed me with the rate at which he generated new ideas. As many Web 1.0 veterans retreated to the seemingly less volatile industries of the past, Mark kept his focus on how to build for the internet’s people-centered potential.

This is a short excerpt from the opening of “” by Unknown, quoted for review and introduction purposes. All rights belong to the copyright holders.

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