{"id":259221,"date":"2026-07-13T16:50:22","date_gmt":"2026-07-13T13:50:22","guid":{"rendered":"https:\/\/1kitap1.com\/en\/ecommerce-analytics-judah-phillips-1\/"},"modified":"2026-07-13T16:50:22","modified_gmt":"2026-07-13T13:50:22","slug":"ecommerce-analytics-judah-phillips-1","status":"publish","type":"post","link":"https:\/\/1kitap1.com\/en\/ecommerce-analytics-judah-phillips-1\/","title":{"rendered":"Ecommerce Analytics – Judah Phillips (1)"},"content":{"rendered":"
\"<\/figure>\n

Companies know more about some customers than other customers. Customers have all sorts of attributes, attitudes, opinions, and perceptions, and similarly there are customer records, however standardized, with many different values for each field in them. There is a lot to analyze in the different data compositions that compose customers. In ecommerce, customers are usually known individuals because to buy something they provide their information.<\/p>\n

In the best case, their customer record contains the name, address, and other personally identifiable information (PII). In the worst case, it may only have an e-mail address and some bitcoins. Some customers can be anonymous (when someone is buying from them as a proxy, such as a buyer\u2019s agent or even via an online auction).<\/p>\n

Thus, in ecommerce there are anonymous buyers. There are also mostly or partially anonymous buyers\u2014those who have provided very little information, perhaps their IP address, an e-mail address, and some bitcoins. There are mostly known customers who have provided payment information that can be traced back or looked up.<\/p>\n

This data can be enhanced with other consumer data to round out a picture of the mostly known customer. And finally, there are fully known customers who provide personally identifiable information that can be enhanced and\/or joined with other data to create rich customer profiles. In ecommerce, the idea of incremental registration helps to create customer data by collecting small amounts of information. These small data points collected about or given by the customer can be stored and analyzed to build out a larger customer profile.<\/p>\n

Thus, incremental collection of customer data can be an approach for ecommerce sites to round out the information given by the customer and move them over time from an anonymous state into a fully known state. Reviewing Types of Customer Analytics There are many ways to analyze customer data. What\u2019s common across all of them is that there is customer data available to support each type of analysis in a customer record. Although you could use personally identifiable information in customer analysis, you may be limited by your company and law in doing so.<\/p>\n

Thus, it is a good idea to encode PII or anonymize it if necessary to support certain customer analyses. It\u2019s important to always be cognizant of privacy, data security, and the impact that even the perception of mishandling customer data could have on an ecommerce business. Ecommerce sites that can\u2019t secure their customer data don\u2019t stay in business for long because they don\u2019t maintain customers.<\/p>\n

Would you return to an ecommerce site that lost your personal information or credit card number to a hacker or other bad actor? Customer analysis is meant to help customers by giving them reasons to create more value, to spend more money, to buy more things. In many ecommerce companies the CRM system acts as the master customer data repository.<\/p>\n

\n

EPUB is an open, industry-standard format for e-books. However, support for EPUB and its many features varies across reading devices and applications. Use your device or app settings to customize the presentation to your liking. Settings that you can customize often include font, font size, single or double column, landscape or portrait mode, and figures that you can click or tap to enlarge.<\/p>\n

For additional information about the settings and features on your reading device or app, visit the device manufacturer\u2019s Web site. Many titles include programming code or configuration examples. To optimize the presentation of these elements, view the e-book in single- column, landscape mode and adjust the font size to the smallest setting. In addition to presenting code and configurations in the reflowable text format, we have included images of the code that mimic the presentation found in the print book; therefore, where the reflowable format may compromise the presentation of the code listing, you will see a \u201cClick here to view code image\u201d link.<\/p>\n

Click the link to view the print-fidelity code image. To return to the previous page viewed, click the Back button on your device or app. OceanofPDF.com Ecommerce Analytics Analyze and Improve the Impact of Your Digital Strategy Judah Phillips OceanofPDF.com Publisher: Paul Boger Editor-in-Chief: Amy Neidlinger Executive Editor: Jeanne Levine Editorial Assistant: Sandy Fugate Cover Designer: Alan Clements Managing Editor: Kristy Hart Senior Project Editor: Betsy Gratner Copy Editor: Cheri Clark Proofreader: Debbie Williams Indexer: Ken Johnson Compositor: Nonie Ratcliff Manufacturing Buyer: Dan Uhrig \u00a9 2016 by Judah Phillips Published by Pearson Education, Inc.<\/p>\n

Old Tappan, New Jersey 07675 For information about buying this title in bulk quantities, or for special sales opportunities (which may include electronic versions; custom cover designs; and content particular to your business, training goals, marketing focus, or branding interests), please contact our corporate sales department at corpsales@pearsoned.com or (800) 382-3419. For government sales inquiries, please contact governmentsales@pearsoned.com. For questions about sales outside the U.S., please contact intlcs@pearson.com.<\/p>\n

Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners. All rights reserved. Printed in the United States of America. This publication is protected by copyright, and permission must be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permissions, request forms, and the appropriate contacts within the Pearson Education Global Rights & Permissions Department, please visit www.pearsoned.com\/permissions\/.<\/p>\n

First Printing April 2016 ISBN-10: 0-13-417728-2 ISBN-13: 978-0-13-417728-1 Pearson Education LTD. Pearson Education Australia PTY, Limited Pearson Education Singapore, Pte.<\/p>\n<\/blockquote>\n

This is a short excerpt from the opening of “” by Unknown, quoted for review and introduction purposes. All rights belong to the copyright holders.<\/em><\/p>\n

\n
\n

Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n