{"id":261069,"date":"2026-07-13T18:06:28","date_gmt":"2026-07-13T15:06:28","guid":{"rendered":"https:\/\/1kitap1.com\/en\/foundations-of-marketing-8e-john-fahy-david-jobber-svend-hollensen-david-jobber-svend-hollensen\/"},"modified":"2026-07-13T18:06:28","modified_gmt":"2026-07-13T15:06:28","slug":"foundations-of-marketing-8e-john-fahy-david-jobber-svend-hollensen-david-jobber-svend-hollensen","status":"publish","type":"post","link":"https:\/\/1kitap1.com\/en\/foundations-of-marketing-8e-john-fahy-david-jobber-svend-hollensen-david-jobber-svend-hollensen\/","title":{"rendered":"Foundations Of Marketing, 8e – John Fahy;David Jobber;Svend Hollensen; & David Jobber & Svend Hollensen"},"content":{"rendered":"
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British Library Cataloguing in Publication Data A catalogue record of this book is available from the British Library Portfolio Manager: Rosie Churchill Content Developer: Umeeka Raichura Content Product Manager: Ali Davis Marketing Manager: Ros Letellier Text design by Kamae Design Cover Design by Adam Renvoize Published by McGraw-Hill Education. Copyright \u00a9 2026 by McGraw-Hill Education. All rights reserved.<\/p>\n

No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Fictitious names of companies, products, people, characters and\/or data that may be used herein (in case studies or in examples) are not intended to represent any real individual, company, product or event.<\/p>\n

ISBN-13 9781526850638 ISBN-10 152685063X eISBN-13 9781526850645 \u00a9 2026. Exclusive rights by McGraw-Hill Education (UK) Limited for manufacture and export. This book cannot be re-exported from the country to which it is sold by McGraw-Hill Education (UK) Limited. G11118 XXX 2025. OceanofPDF.com Page v Dedication To Vinette For love and laughter John Fahy To Jonna, Julie, Nanna, and my grandkids, Wilma, Walter, Hannah and Oliver Svend Hollensen OceanofPDF.com Page vi About the Authors John Fahy is Professor of Marketing at the University of Limerick in Ireland and Adjunct Professor of Marketing at the University of Adelaide, Australia.<\/p>\n

He has a distinguished track record of teaching and research in the fields of marketing and business strategy. In particular, he is known for his work in the area of marketing resources and capabilities, and how these factors impact on organizational performance. He is a founder member of the MC21 group, which conducted research on marketing resources and performance across 15 countries. An eclectic thinker, his work draws on insights from marketing strategy, behavioural economics, evolutionary psychology and neuroscience.<\/p>\n

Other current research interests include customer value, evolutionary perspectives on marketing, and strategic leadership. He is the author of more than 100 refereed articles and his work has been published in several leading titles, including the Journal of Marketing, Journal of International Business Studies, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, International Business Review and the Sloan Management Review.<\/p>\n

His Journal of Marketing paper on sustainable competitive advantage has been cited more than 2,800 times.<\/p>\n<\/blockquote>\n

This is a short excerpt from the opening of “Foundations of Marketing, 8e” by John Fahy;David Jobber;Svend Hollensen; & David Jobber & Svend Hollensen, quoted for review and introduction purposes. All rights belong to the copyright holders.<\/em><\/p>\n

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