Catalog Of Cool – Gene Sculatti

They’ve therefore got more chances to peak and decline than books, which, after all- may go on selling, gathering readers for years. But periodicals flash, crash, and burn, and each one’s peculiar idiosyncrasies—what it is that makes it especially appealing or dull-blaze forth with every new issue. Those special qualities are what place the following unique publications on our list of… “Vietnam: Major Market Fades.” That’s how ADVERTISING AGE, the weekly read by all the hotshot ad guys and gals, announced the fall of Saigon a few years ago.

And they weren’t kidding, for Ad Age, the magazine of scientific hucksterism, is a chronicle of the forces that really run our lives. Cool here is, for the outsider, the vicarious thrill of eavesdropping on Madison Avenue. One issue in spring covered the Falklands Islands conflict by announcing that Argentina, in hopes of winning the islanders’ allegiance, was beaming color TV propaganda commercials to that embattled archi- pelago.

Several pages inward, it’s announced that Pabst Brewing, “stalk- ing the competitive beer jungle,” has prepared a TV spot “which utilizes a 50-pound Siberian tiger and the theme ‘It’s gonna get you.’ ” Moving right along, an article entitled “Daring Stra- tegic Move Keys Tic Tac Turnaround” provides a fascinating “corporate closeup.” But stop laughing and pay attention.

Every now and then, the lay reader is spoon-fed a truly stunning fact in the guise of a routine marketing an- nouncement. For instance, did you know that 7/>r?e, Inc. makes more money on its cable television opera- tions than on all its (extremely profit- able) magazines combined? The boys down at the agencies do: They might not know the truth if it landed on their Burberrys— but for them, this magazine is the real thing.

Read it and know the future. At newsstands. A.M. This infre- quent, indescribable “underground” comic is the brainchild of Cleveland scripter Harvey Pekar, who uses artists R. Crumb, Gary Dumm, and others to illustrate his “depressing stories from Harvey Pekar’s hum-drum life.” Never has nothing happened so spectacularly as in the zen-gray pages of American Splendor.

Seven existential issues out, at comics collectors’ stores. Forget Soldier Of Fortune. AVIATION is the bible of the true, card-carrying honchos of the military-industrial com- plex.

Elvis was cool, but so is Elvis Costello. Sinatra is cool, but so is Blondie. Naked City was cool, but so is Dallas, lolita was cool, but so is The Godfather. True cool is eternal. Neither fad nor fashion, trend nor taste, the concept links past and present with a snap of the fingers.

Zap! Gillespie and Dylan. Toreador pants . . . and toreador pants. Cool is the essence of style-daring, personal, rare. Yet, in a world of ever-encroaching uncool, it has become harder and harder to distinguish the real thing. The Catalog of Cool stands as your ultimate guide, leading you to those rare and enduring items, the coolest of the cool. n Digitized by the Internet Archive in 2012 http://archive.org/details/catalogofcoolOOscul 1 Edited by Gene Sculatti O WARNER BOOKS A Warner communications Company Grateful acknowledgment is made to the following for permission to quote from songs: Warner Bros., Inc., for “Highway 61” by Bob Dylan.

© 1965 Warner Bros., Inc. All rights reserved. Used by permission. Plangent Visions Music for “Man Called Uncle” by Elvis Costello. Copyright © 1979 USA and Canada Plangent Visions Music, Inc. Lord Buckley’s poem “Hipsters, Flipsters, and Finger-Poppin’ Daddies” is reprinted by permission of City Lights Books. Copyright © 1 980 by the Estate of Lord Buckley. Copyright © 1982 by Gene Sculatti All rights reserved. Warner Books, Inc., 75 Rockefeller Plaza, New York, N.Y.

10019 Qj A Warner Communications Company Printed in the United States of America First printing: November 1982 10 987654321 Library of Congress Cataloging in Publication Data Main entry under title: The catalog of cool. 1. United States— Popular culture— Addresses, essays, lectures. I. Sculatti, Gene. E169.12.C33 1982 306′.0973 82-13571 ISBN 0-446-37515-2 (U.S.A.) ISBN 0-446-37530-6 (Canada) Edited by Gene Sculatti Associate Editor: Richard Blackburn Assistant Editor: Marsha Meyer Contributors: Joe Goldberg Perry Lane Byron Laursen Joe McEwen Andy Meisler Richard Meltzer Bob Merlis Steve X.

Rea Davin Seay Ronn Spencer Swamp Dogg (Jerry Williams, Jr.) Nick Tosches Jim Trombetta Gregg Turner Tom Vickers Sal Zero Design: Harry Chester & Associates Photography (including all frontispieces and production setups: Chuck Krall Additional Photography: Mike Koehn Models: Annie Nisbet, James Valley Original Cover Concept, Design: Eric Monson For the late great Bobby Mitchell, then as now the Boss of the Bay Acknowledgments Thanks go to several cool people for getting this show on the road.

Especially to Chuck Thegze, who believed in it enough to help me sell it, and to Nansey Neiman, who bought it. And to Mar Mar for inspiration and advice. And, as they say, to a host of others without whom this would’ve been just another “good idea”. . . Rick Abramson Buddy Bob Alpert Hope Antman Ken Barnes Jim Bickhart Mr. “C” Larry Caffo Crescenzo Capece Leigh Charlton Don Chowder Sidney L.

This is a short excerpt from the opening of “” by Unknown, quoted for review and introduction purposes. All rights belong to the copyright holders.

Book Information

• Unique ID: c6d45a678a005741
• File Extension: .pdf
• File Size: 46,157,239 bytes (44.019 MB)
• Title: –
• Author: Unknown
• ISBN: 0446375152, 0446375306
• Pages: 229
• Language: English (en)

Reading & Word Statistics

• Estimated Reading Time: 356.19 minutes
• Total Words: 71,237
• Total Characters: 418,579
• Average Words per Page: 311.08
• Average Characters per Page: 1827.86

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