Innovator – Tom Pullen (1)

More specifically, it is important not to start to CONVERGE whilst you are trying to DIVERGE, as the human brain is not capable of effectively managing these two very different activities at the same time – even if you’re an expert multi-tasker. To organize your ideas, I recommend that you start by clustering together those ideas which are identical or very similar, and give each cluster a short, sharp, descriptive name which you can write as a title with a marker in capital letters (or the electronic equivalent if you are working on a virtual whiteboard).

Next, it’s time to evaluate and prioritize each idea and any clusters of ideas. The quickest and most effective way I have found to do this, especially within a workshop setting or taskforce team meeting, is the Attractive/Accessible matrix, below: Each idea and cluster of ideas is individually evaluated on two criteria: Attractive and Accessible. Attractive To evaluate whether an idea is Attractive, ask the following three power questions: How attractive do we believe this idea will be to our core customers?

To what degree do we believe this idea will help them achieve their key outcome and remove their key obstacle(s)? To what degree do we believe that our core customer would be willing to pay for this idea? In an ideal world, you would make this evaluation with the involvement of real core customers.

Do this if you can, as it brings more robustness and rigour to the prioritization of your ideas. However, if that is not possible, given that you are going to Verify the Value of your prioritized idea(s) in the next step, it is OK for your prioritization here to be based on your existing customer knowledge, hypotheses and assumptions. Accessible To evaluate whether an idea is Accessible, ask the following three power questions: How accessible or feasible would this idea be for our company to implement?

To what degree does this idea leverage our company’s existing assets, knowledge, capability or infrastructure? To what degree do we estimate that this idea would require an acceptable level of investment for our company and deliver a sufficient level of profit? One comment regarding feasibility: it is important to be as objective as possible here, as many ideas are much more feasible to implement than you might initially think – especially if you consider potentially working with partners.

This book isn’t just a game-changer; it’s a revolution for innovators. Tom Pullen masterfully dissects the innovation process, offering pragmatic, step-by-step guidance that addresses every critical hurdle. With his potent ‘power questions’ and engaging ‘mini-missions’, Tom delivers an unparalleled, actionable roadmap to becoming a truly exceptional innovator.

Prepare to be inspired and equipped to innovate like never before! Christophe Perthuisot Chief Research & Innovation Officer Moët Hennessy Innovation can feel messy and overwhelming — yet it’s a growth imperative for every company. INNOVATOR cuts through the complexity with a clear, human- centred roadmap that works in any organization. It’s a truly didactic and practical playbook — valuable for team members and senior leaders alike.

Essential for anyone who wants to lead change and deliver growth. Jonathan Reeves Senior Vice President Global Head of R&D and Innovation, Opella Tom Pullen’s book brilliantly demystifies innovation, with a wonderfully clear 10-step process at its heart. It’s packed with real- world examples, sharp insights, and practical tools you can put to work straight away — whatever your role. Dave Robinson Customer Strategy Director, Virgin Red Innovation has become the ‘must-have’ for business differentiation and growth. If you’re looking for concrete ways to enhance your innovation efforts, this book delivers.

Knowing Tom Pullen’s work, I am confident that the practical and actionable strategies he presents have been thoroughly tested. Alicia Mansour, PhD, EMBA Director of Innovation & Decarbonization, Veolia For all those who live the thrill and tension of innovating inside a company, INNOVATOR reads like a compass in the fog, offering clear, actionable steps to innovate with speed and confidence.

Simple, relevant and surprisingly powerful, this is the guide you’ll want to equip your team of innovation heroes with. Ilse Danes Former Director of Growth Strategies & Innovation, McCain Foods Many professionals believe that innovating requires building a large and complex system — endless discussions, time-consuming workshops, and over-engineered testing phases — forgetting what truly matters: solving problems worth solving. In INNOVATOR, Tom Pullen offers a powerful yet simple framework that helps teams move from intent to action, reduce risk, create value, and bring new solutions into reality.

Baptiste Hediard Senior Product Manager, Decathlon Vision and collective commitment may ignite innovation, but without a carefully orchestrated plan they almost never deliver the outcomes that truly matter. INNOVATOR offers far more than a simple methodology: it provides a clear, step-by-step guide to transforming strategy into growth — deceptively simple and undeniably effective. Guillaume Robin Head of E-commerce & Accelerating Channels, Ferrero A constantly changing world requires all of us to rethink, redesign and innovate as we go.

The ability to innovate is a vital superpower in our complex world — and this book unpacks the what and the how with vivid examples, a clear process and practical steps. Whatever your business or role, read this compelling, well-written guide to the 10 simple steps to help you and your team innovate — and then put them into practice.

This is a short excerpt from the opening of “” by Unknown, quoted for review and introduction purposes. All rights belong to the copyright holders.

Book Information

• Unique ID: 3109a3153c30db34
• File Extension: .pdf
• File Size: 4,914,769 bytes (4.687 MB)
• Title: –
• Author: Unknown
• ISBN: 9781788607704, 9781788607698, 9781788607711
• Pages: 261
• Language: English (en)

Reading & Word Statistics

• Estimated Reading Time: 275.76 minutes
• Total Words: 55,153
• Total Characters: 334,634
• Average Words per Page: 211.31
• Average Characters per Page: 1282.12

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