High Ticket Coach The FAST System To Create Launch And Sell A High – Scott Whitaker

You saw how she and I were able to practically read the minds of her ideal prospects, creating a description of exactly what that person would be thinking, feeling, and experiencing. I want you to be able to have that level of insight and understanding for the people you want to attract to your membership. Invest the time right now to fill in that description, just as we did in the last chapter. First, decide if your right-fit member is gender specific.

Is your membership for men, women, or both? If both, do those members still have the same fears and feelings? Next, I want you to come up with a “This Is For You If You Can Say YES” statement. Pull out your notes from answering the questions in Chapter 6 and ask yourself, “Who is this membership really for?” This Is For You If You Can Say YES… Maybe you need to go back and re-read the case study.

Feel free to model Kris Murray’s framework. Just swipe it. I mean literally! Just swipe what she wrote and rewrite it, then craft it to make it your own. I never want you to start from a blank screen. That’s why I shared the case study with you first, so you can get this picture painted in your own mind. Now I’m asking you to paint this picture on paper.

I want you to write 5-6 statements that say: “You’re a right-fit member for my membership if you can say yes to most of these statements…” Pause for a moment and write down those statements. Here’s How You’ll Use This… Now let me tell you how you will leverage those statements to get more prospects, memberships, and sales. First off, you will be able to write your emails, your sales page, your sales letter, your postcards, and direct mails…

everything, right to that person. You will know them so well that when it comes time to write an email, you’ll be able to pull out this painted picture and write your email directly to your avatar as if they were a real person you’ve known for a very long time, because you know them on a deeper level.

You will be able to speak directly to your own Growth Gabby, Freedom Felicia, or Empire Ellie. When you send a message, you’ll start by saying something like: “Hey Felicia, …” Next, you’ll just start writing out your message. And you’ll be able to craft it in such a way that it’s personalized. You’re going to be writing to their hurts, their wants, their needs, and their desired outcome.

One of the worst things you can say on your membership sales page is that “you’re going to get a membership site.” That’s not what anyone wants. That’s not what anyone needs. That’s definitely not someone’s desired outcome. Nobody joins a membership to get a membership site. Instead, they want to know, “What will that membership site provide for me?”

What People Are Saying “Scott Whitaker has neatly consolidated the vital truths and fundamentals about what I call ‘the membership concept,’ which I have used for my own fortune and countless clients. His advice is drawn from solid, successful experience, not theory. To be a member, it must mean something and that meaning must be systematically reinforced. Scott knows this.” —DAN KENNEDY, Author NO BS book series; Founder, Magnetic Marketing “Scott Whitaker is an outside-of-the-box thinker with a world of experience helping people create high-level membership programs.

He’s a strategic thinker in launching and selling. I consider him a great friend and mentor, and have leveraged much of his knowledge to create greater levels of success in my businesses. Every time I launch a new membership, I reach out to Scott for his insights.” —MIKE AGUGLIARO, Founder FuDogGroup.com “I met Scott about a year ago at a time when we were really looking at our coaching business and seeing how we could optimize it, how we could provide more value to our members, and how we could get our offering right to our customers.

I can’t recommend him highly enough for any coaching business that wants to take their business, and really their life, to the next level.” —CLINT SALTER, Founder Dance Studio Owners Association “As the founder of several membership programs, I am always looking for new books on the topic. Finally, there is an ultimate guide.

I cannot recommend this book more highly. Scott is brilliant and tells you everything you need to know about how to grow your membership.” —KIM WALSH PHILLIPS, Founder Powerful Professionals “Scott Whitaker is wicked smart when it comes to planning strategy and tactical execution of all aspects of membership programs.

From member indoctrination to renewal to ascension to selling and pitching, you will gain huge value from working with Scott. His ideas have easily increased my coaching revenue by multi-seven figures for my company. He verified and clarified things my team has been telling me for how to change and improve what we do, but it took Scott to help me see the wisdom of changing things up, so we can deliver much more value and make much more money long term from our members. Hire Scott today! You won’t regret it.”

This is a short excerpt from the opening of “” by Unknown, quoted for review and introduction purposes. All rights belong to the copyright holders.

Book Information

• Unique ID: 1e88b4e90a2cb2db
• File Extension: .pdf
• File Size: 5,522,297 bytes (5.266 MB)
• Title: –
• Author: Unknown
• ISBN: 9781646492510, 9781646492466, 9781646492473
• Pages: 153
• Language: English (en)

Reading & Word Statistics

• Estimated Reading Time: 199.25 minutes
• Total Words: 39,851
• Total Characters: 225,676
• Average Words per Page: 260.46
• Average Characters per Page: 1475.01

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